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DJ Russ Rich is one of San Francisco’s most versatile DJs. Early on in his DJ career, he became known for his happy and uplifting vocal style. As his sound progressed, he began spinning darker sets with elements of tribal, tech and progressive house mixed in. After several years spinning local bars and T-Dances, he graduated to headliner status, playing peak time sets at clubs like “Industry” at Mighty, “Hero” at Ruby Skye, “Colossus” at 1015 Folsom, and “House Party” at Powerhouse. In 2011, Russ won “San Francisco’s Next Top DJ” competition, and in 2013, he won a nationwide contest for Gay Internet Radio Live.

Russ was named Resident DJ for PLAY T-Dance beginning in 2013. When PLAY went on hiatus for a few years, Folsom Street Events booked him as the Resident DJ for “ROUGH.” In addition, he has played for Folsom Street Events at “Magnitude” and “Bay of Pigs” and has spun at both the Dore Alley Street Fair and the Magnitude Stage at Folsom Street Fair.

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Australian-born DJ Matt Effect began his career in Sydney where he gained residencies at ARQ, Midnight Shift, Manacle and UP Dayclub. He’s been a regular name at events including Bear Essentials and Mardi Gras.

Matt broke into the US with Lazy Bear and since has spun for Matinee, Folsom Street Fair, GayDays, also Pride events in New York, Vancouver, Dallas, LA and has been a regular at LookOut SF.

This now San Diego resident has shown his musical versatility for a wide range of audiences in many cities throughout.

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making his San Francisco debut is Los Angeles based with British roots DJ Paul Cowling. Known for his innovative and powerful deep dark cosmic beats, where house, techno and progressive coalesce in after-hours and underground warehouse parties. Paul has been featured at iconic venues including London’s Ministry of Sound, Fire Vauxhall, Avalon Hollywood, Exchange LA, and Sound nightclub in Hollywood. His distinctive cosmic-techno sounds have snagged him gigs for Insomniac and Anjunadeep and shared line-ups with Chus + Ceballos, CamelPhat, Yotto, Markus Schulz, and the list goes on. Further, Paul spins at pride festivals throughout California, teamed up with Oscar Velazques, Dani Toro, Danny Verde and Nina Flowers just to name a few. Between London and Southern California, DJ Paul Cowling has an international residency at A:M After-hours at Fire Vauxhall and Roosterfish in Venice, California, where he spins an eclectic mix of deep house, funk, and nu disco vibes.